When it comes to physical fitness, many people know they should be in better shape but they're unsure as to how to get started. Some might want to start exercising, but they're shy about going to a gym and working out in front of a room full of strangers.
"One of our biggest problems is people always say they want to get in shape before coming in here or they're intimidated," says Rob Gillespie, certified personal trainer and owner of Muscle Memory. "We absolutely get that."
That's why a personal trainer, who provides one-on-one coaching and advice on physical fitness, can really make a big difference for clients. It's something Rob has taken to heart over the 10 years he's been in business at his location on 12 th Avenue in Tsawwassen.
When he first considered opening a gym in Tsawwassen he soon realized those memberships often go to people who don't know how to train properly. And despite the good intentions, many people quit after a while because there's nobody around to motivate them.
"Personal training was a more committed experience, and I liked the one-on-one atmosphere a lot better," says Rob.
Some clients go to Muscle Memory to get started on their fitness routine and then move on, but many of his clients come back day after day, year after year. Some have been coming back since the business opened in April of 2007.
That might because there's no need to go anywhere else. Muscle Memory has 11 personal trainers, with expertise in nutrition, athletic therapy, kinesiology, spin instruction, and more. And clients range from those who are new to fitness, to those looking to get help recovering from an injury, to athletes at the peak of their fitness.
But back to that "intimidated" problem: you might look at 36-year-old Rob and think to yourself, "I'm too old for this." In actuality, the bulk of their clients are mature adults and seniors ranging in age from 50 to 65 years. And while they have had people as young as 13 and as old as 92 participate, that age range is their most common and frequent customer type.
After a decade of helping people realize their fitness goals, Rob says his business is stronger than ever.
"I think it's easier in a tight-knit community like Tsawwassen. If you're doing a good job and people like what you're doing, word travels around. Our best promotion is always word-of-mouth."
The name "Muscle Memory"
comes from the term used to describe motor skills, the most basic of
which include walking or riding a bicycle. As a movement is repeated
over time, a long-term muscle memory is created for that task,
eventually allowing the body to perform the move without even
thinking about it.